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EVERY BUSINESSOne CRM for any industry, with modules built for yours

Never lose a lead again — wherever it came from.

A WhatsApp at 11pm. An Instagram DM. A Facebook message. A form on your site. Whether you sell apartments, haircuts, courses or products, enquiries arrive everywhere and get lost the same way. WappFlow captures every one as a CRM lead the moment it lands, then carries the client through contracts, bookings, invoices and payment in one place.

No credit card Your own WhatsApp number Set up in an afternoon
An enquiry arrivesWhatsApp, Instagram, Facebook or your siteIt becomes a CRM leadCaptured, scored and on the pipelineThe platform takes it from thereContracts, booking, invoices, plus your industry module

From one WhatsApp message to a delivered job — the whole relationship, without leaving the thread. This example follows a photography studio in Doha using the Photography & Video module. The same chain runs for any business: see your industry below.

What WappFlow just did
Lead createdAUTOMATIC
Layla Haddad · WhatsApp · captured from the message itself. No form to fill in, nothing to copy across.

Every WhatsApp, Instagram DM, Facebook message and website enquiry lands in one shared inbox — and becomes a lead the moment it arrives.

Every channel your leads already use

WhatsApp
Instagram DMs
Facebook
Email
Website capture
Google Calendar
Video huddles
Installable app
Any business

One CRM. Every industry.

The core is built for any business that wins clients in conversations. Pick an industry to see the same enquiry-to-payment flow in a different trade and city.

What WappFlow did
Lead createdAUTOMATIC
2-bed · Dubai Marina · wants a viewing · from WhatsApp.
Viewing bookedBOOKING
Saturday 11:00, Gulf time, on the agent’s calendar with a reminder the day before.
Reservation agreement sentCONTRACTS
From your template, signed on his phone before he leaves the building.
Deposit invoiceAUTOMATIC
$5,000 holding deposit, payment link sent in the same chat.

Runs on the core today. A dedicated Real Estate module (listings, offers, commissions) is on the roadmap.

The problem

Leads arrive everywhere. And get lost everywhere.

A buyer messages you on WhatsApp at 11pm — by morning it is forty messages up the thread, sat between your family and your suppliers. The Instagram DM goes the same way. So does the Facebook message, and the form on your site that emailed someone who no longer checks it. Nothing captured them, nothing chased them, and the rest of your business lives in other tabs entirely.

WhatsApp
leads lost in the scroll
Instagram DMs
missed between the posts
Facebook & web forms
an inbox nobody checks
A signing tool
$25/mo
A booking page
$15/mo
A spreadsheet CRM
and the retyping
Four inboxes a lead can die in~$100+/month in subscriptionsNothing knows what anything else did
The platform

A core for every business. Modules for yours.

Every workspace gets the full core: CRM, conversations, AI, contracts, booking, invoicing and a client portal. On top of it, industry modules add the specialist tools one trade needs, sharing the same clients, billing and history.

The core — for every business

CRM & Pipeline

The system of record. Enquiry to won to paid, with the conversation attached to every card.

Multi-pipeline and saved views Safe client merge Source and revenue reporting Clients, not just leads

Conversations

WhatsApp, Instagram, Facebook, email and website enquiries in one shared inbox, worked by your whole team.

Assignment, tags and snoozing Voice notes transcribed Templates and quick replies Broadcasts and groups

AI & automation

AI that scores leads and drafts replies from your own knowledge base, and automations that keep the next step moving.

Lead scoring and reply drafts Next best actions Universal client timeline Auto-replies and workflows

Contracts Studio

Proposals, agreements, quotes and terms for any business, sent over WhatsApp and email and e-signed on a phone.

Clause library and templates Version history and redlines Approval workflows Tamper-evident audit trail

Booking

Viewings, appointments, consultations or classes: a branded booking page that respects your real hours.

Server-enforced availability Two-way Google Calendar sync Your business’s own timezone Reminders over WhatsApp

Invoicing & Payments

Invoices raised from signed terms, payment links the client opens in the chat, and one ledger behind it all.

Deposits and balances Any currency you bill in Reconciled payments ledger Outstanding at a glance

Client Portal

One branded link where the client finds their contract, invoice and booking. No account, no app.

Your logo, colour and name Everything for the job in one place Works on any phone Nothing to install

Team & workspace

Everyone works the same record without stepping on each other, and you can always see who did what.

Roles and permissions Shared assignment Audit log Full data export
Industry modules — built for one trade, plugged into the core

Photography & VideoLIVE

For studios, photographers and filmmakers: from thousands of frames to a delivered gallery, on the same client record.

Media Studio: AI culling and hero shots Client galleries, proofing and favourites Albums, reels and expiring galleries Print store and public portfolio

Real EstateROADMAP

For agencies and brokers: listings matched to buyers, viewings booked from the chat.

Listings on the client record Viewing scheduling Offers and commissions

Salons & SpasROADMAP

For salons, clinics and studios that run on appointments and repeat visits.

Staff calendars Packages and memberships No-show protection

Education & TrainingROADMAP

For institutes, academies and coaches: enquiry to enrolment to attendance.

Courses and cohorts Enrolments and attendance Certificates

E-commerce & RetailROADMAP

For online shops and showrooms that sell in the chat as much as at the checkout.

Catalogue in the conversation Orders and wholesale quotes Repeat-purchase follow-ups

Your industry

Running a clinic, gym, agency or something else entirely? The core already works for you. Tell us which module you need next.

Email hello@wappflow.app Founding customers shape the roadmap
Work from anywhere

Video HuddlesWEB

Jump on a call with a client or your team without a third-party meeting link.

Browser-based, nothing to install Share the link in the thread Attached to the client record

Desktop AppBETA

A desktop shell for teams with heavy media libraries, and a local AI engine for on-machine scoring.

One login, same workspace Local AI scoring on your hardware Built for large media volumes

Installable App

Install WappFlow to your phone or desktop from the browser. Push notifications included.

Home-screen install Push notifications Fully responsive down to 375px

Photography & Video is live today. Modules marked roadmap are in planning and not yet available; each one lands on the same core, so your CRM never changes shape.

How it works

Six steps that feed each other.

Not six features side by side — six stages where finishing one starts the next. Pick any step to see what it creates.

The signature is what starts the work

This is the part that does not exist when your tools are separate. A signed contract raises the invoice on its own terms, opens the project, holds the dates and unlocks the client portal — all linked back to each other and to the lead.

Invoice from contract terms
Deposit and balance as signed, not as remembered.
Project created and staffed
A real piece of work your team can run from.
Dates held
Availability enforced server-side, clashes refused.
Portal unlocked
One branded link the client keeps for the whole job.
Artificial intelligence

AI that does the actual work.

Not a chatbot bolted to the corner of the screen. AI that reads your conversations, scores your leads and drafts in your voice, whatever you sell. Industry modules add their own: the Photography & Video module sorts thousands of frames. The decision always stays with you.

Drafted in your voice — sent by you

The AI reads the thread and your knowledge base and writes the reply you were going to write. It never sends on its own. You read it, edit it if you want, and press send.

Use it Edit first Try again

Examples are drawn from different businesses. The AI reads whatever your business actually talks about, in the languages your clients write in.

Contracts Studio

Sign the deal in the chat.

Contracts Studio works for anything you sell: property reservations, treatment plans, enrolments, wholesale terms, shoots. Have a go with this fictional training institute: choose an option, add extras, then sign, and watch what a signature sets off.

Enrolment Agreement · Data AnalyticsAWAITING SIGNATURE

Programme & fees

Prepared for Daniel Okafor · January intake

Choose your programme
Optional extras

The client signs here, on their phone, without making an account.

Contract value
$2,400
30% deposit ($720) due on signature
On signature, WappFlow
Invoice raised — $2,400
Enrolment created and linked to the client
Start date held on the calendar
Client portal unlocked
Written to the client timeline
Industry module — Photography & Video

Four thousand frames in. One gallery out.

The first industry module, shown in depth. For photographers, studios and filmmakers, its Media Studio takes the heaviest part of the job: score and cull with AI, review by touch, arrange the story, and deliver a gallery that carries your name, all of it written back to the same client record.

AI culling and scoring
Faces, smiles, open eyes and sharpness. The obvious rejects go before you ever see them.
Hero shot picked for you
A proposed cover for the gallery — accept it or overrule it.
Collections and story sections
Arrange the day the way you would tell it, not as one endless grid.
Client proofing
Favourites and comments come back onto the project, not into your inbox.
Galleries that expire
Delivery windows that close on their own, with reminders before they do.
Trash, search and bulk work
Nothing is ever one misclick from gone.
Haddad Wedding · Day 1DELIVERED
612 selected 41 client favourites 2 print orders
What your client sees

Eight public pages. All of them yours.

Booking page, contract, invoice, payment link, gallery, proofing, print store and client portal — every one carries your business’s name, logo and colour. Your client never learns what software you use.

Your brand, resolved once

Name, logo, colour, website and contact details come from one place and appear identically on every public page.

One portal for the whole job

Contract, invoice, booking and gallery behind a single link the client keeps from enquiry to delivery.

Built for a phone

Every client-facing page works down to 375px. Most of your clients will only ever see it on a phone.

No account required

No signup wall between your client and their own contract. Secure links, nothing to install.

Delivered where they already are

Links go out over WhatsApp and email — the channels they actually read.

White label

On Studio+ and above, remove every trace of WappFlow. The whole experience reads as your business.

Security & trust

Your clients’ data, kept properly.

Signed contracts, payment records and private galleries are not the place to find out your vendor was casual about this. Here is what we actually do.

Tenant isolation, tested continuously

An automated suite discovers every authenticated route in the codebase and tries to reach one workspace’s data as another. A route added this month is tested the day it lands.

Sessions that expire and revoke

Tokens carry a real expiry, travel in headers rather than URLs, and every session can be invalidated at once when a password changes.

Verified backups, not hopeful copies

Backups are taken through SQLite’s online-backup API, then re-opened and row-counted to prove they restore. A backup that fails its own check is deleted rather than kept.

Audit log

Who changed what, and when — across contracts, invoices, bookings and client records.

Encrypted in transit

TLS everywhere, including every public client-facing page.

Your data stays yours

Full export whenever you want it. No lock-in, no ransom at the door on the way out.

Pricing

One subscription instead of seven.

Every plan includes the whole core and every live industry module. Tiers differ in how much AI, team and depth you get. Priced in US dollars, for businesses anywhere.

Founding 100 — the first 100 businesses keep 50% off, permanently. 100 of 100 left.

Creator

Solo operators running the whole business themselves.

$14/month
$29 standard
The full core: CRM, Contracts Studio, booking, invoicing Client portal and AI reply drafts Photography & Video module included WhatsApp inbox with voice-note transcription Basic AI · 200 leads · 50 GB · 1 seat
MOST POPULAR

Studio

Growing teams with a full calendar.

$29/month
$59 standard
Everything in Creator, plus Instagram, Facebook and website capture Team collaboration, permissions and multi-pipeline Full AI: lead intelligence and next best actions, plus AI culling in the Photography module Contract depth: clause library, redlines, approvals, bulk send Analytics, reports and Google Calendar sync 5 seats · 500 leads · 250 GB · desktop app (beta)

Studio+

Established businesses that want it all under their own name.

$59/month
$119 standard
Everything in Studio, plus White label — remove every trace of WappFlow Desktop sync and the local AI engine Photography module depth: style profiles and the story engine Priority support 15 seats · 5,000 leads · 1 TB

Enterprise

Groups, franchises and businesses with their own rules.

Custom
 
Everything in Studio+, plus Custom integrations Audit logs Dedicated support and custom branding Unlimited seats, leads and storage

Prices in USD, billed monthly. Every plan includes the full core (inbox, pipeline, timeline, Contracts Studio, booking, invoicing and client portal) plus the Photography & Video module. You invoice your own clients in whatever currency you choose.
Cancel any time and export everything you have put in.

Questions

The things people actually ask.

Connect the channels your buyers already use — the WhatsApp number they message, your Instagram and Facebook accounts, your website. When someone new writes in on any of them, a lead is created from that conversation on arrival: name, contact, which channel it came from, and the message itself, straight onto your pipeline. You do not fill in a form or copy anything across. The thread IS the record, and it stays attached to that client through contracts, invoices, bookings and delivery.

How many leads did
last month quietly lose?

Connect your channels, watch the next enquiry land as a tracked lead, and take that one client all the way through — contract, invoice, delivery. You will not want to go back to hunting through inboxes.

No credit card Founding 100 locks 50% off forever Export your data any time

Your clients are waiting ✨